Brief: Reboost Audi’s image as a pioneering brand to a young new generation of Chinese drivers.

Idea: We found real Audi drivers who share the same pioneering spirit as the brand and told inspiring stories of their firsts: Cheng Congfu, the first Chinese racer to compete at LeMans, Ma Long, the first player to complete the table tennis grand slam & Hao Jinfang, the first Chinese woman to win the Hugo literary award for science fiction.