I am a copywriter, creative and advertising teacher based in Berlin who values empathy, intuition and honesty - both in creative work and the working environment.

For the past 15 years I have honed my craft and learnt from some of the best minds in Europe and Asia at BBH, Anomaly, M&C Saatchi, and VCCP.

Since 2019 I have been increasingly working directly for clients, bridging creative and strategy to develop distinctive brand assets, including values, tones of voice, brand platforms and tag lines.

As the world as we know it turns upside down, I’m particularly keen to help businesses, organisations and individuals with generative or sustainable offerings.  My passion for helping such organisations has led me to develop my own branding course, designed specifically for entrepreneurs and freelancers with generative offerings.

I am also the co-founder of Wild Twin, a creative collective that seeks to tell new stories about men and masculinity, for the benefit of everyone.