Brief: A social activation to inspire women to be more creative with their hairstyles.
Idea: Project DE:CLONE. We inspired women to ‘declone’ their hairstyles with an online challenge during London Fashion Week. Stylist Phoebe Lettuce took inspiration from the bold new collections from Vivienne Westwood, Roksanda & Ashley Williams to create her own look, and challenged those at home to do the same.
