Brief: The Phantom Pain is a game of stealth and revenge. Make it the biggest selling Metal Gear Solid game ever.
Our campaign idea won the $1m global pitch. We went on to develop a treasure hunt style game generating 8 month's worth of content to launch the game across the globe.
Our campaign idea won the $1m global pitch. We went on to develop a treasure hunt style game generating 8 month's worth of content to launch the game across the globe.
Idea: DIG TWO GRAVES: A multi-layered game for hardcore and mainstream fans. People follow clues hidden in the real world, leading them to an intriguing website. Passwords they have picked up along the way unlock amazing content on the site.
Pitch winning Mood Film
Pitch Winning Campaign proposal
The website. Despite many nods at Metal Gear Solid, it was totally unbranded.
Gamers would follow clues online to find passwords for the site, unlocking content.