Brief: Introduce the remastered ’91 OG GELSAGA to a new sneaker loving audience.
Idea: Relaunch GELSAGA as if it’s the main character in an epic early 90s video game, set in a rad 8-bit world.
Campaign Overview/ Look & Feel / Tagline
Storyline:
We took the GELSAGA product relaunch story and turned it into a galactic adventure on IG. Users could click to see the next chapter, or to activate the GEL forcefield:
On IG and FB we created product stories using the same cosmic tone of voice.
