As we’ve seen with the infamous Pay Gap, gender inequalities are often invisible. Before they can be stamped out, they need to be exposed. With Bumble, we uncovered another sneaky gender inequality - namely the vastly different (and outdated) expectations put on women and men when it comes to dating. We coined it ‘The Romance Gap’ and launched an rallying cry on International Womens’ Day to everyone to #MakeRomanceEqual.